2024 Creative LIAisons Coaches
Jonathan Isaacs
Global Chief Creative OfficerTBWA\Health Collective
New York
As CCO, Jonathan is an agitator—challenging the orthodoxies that litter the health & wellness landscape. Clients ask Jonathan for "an Apple,” ”a Gatorade,” "an Airbnb,” so he spends every waking moment pushing their brands to bigger, more influential, more disruptive places.
Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.
A born and bred New Yorker, Jonathan lives in Chelsea with his wife his Katie, their children Joshua, Zoe, and Dean and their Siberian forest cat Wink (Martindale).
Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.
A born and bred New Yorker, Jonathan lives in Chelsea with his wife his Katie, their children Joshua, Zoe, and Dean and their Siberian forest cat Wink (Martindale).