2024 Creative LIAisons Coaches
Gilda Valle
Planning Director
BBDO Ecuador
Guayaquil
, Ecuador
Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning.
Currently, she leads the strategy department at BBDO Ecuador, developing valuable strategies for the country's and the region's main advertisers. She has served as a judge at some of the most important advertising festivals such as Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc.
She is one of the most awarded women in her country.
Stepping into this role was eye-opening. Those mentees, with their energy and ideas, didn’t just listen to me—they taught me too. They showed me respect, reminded me of the impact I’ve made, and helped me realize that being a leader isn’t about knowing it all; it’s about being human, about listening, being generous and empowering others.
This program didn’t just change their lives—it changed mine. It made me proud of my journey and ready for what’s next. I’m committed to continuing as a mentor in 2025, taking this initiative to Latin America, and making an even bigger impact. And who knows? Maybe one day, I’ll see us all celebrating this growth in Las Vegas. This isn’t the end of the story; it’s just the beginning."