2024 Creative LIAisons Coaches
Jo Shoesmith
VP, Global Chief Creative OfficerAmazon
Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads a cross functional global team consisting of creative, design, production, product and external agency partnerships. Her team is responsible for executing the largest fixed marketing portfolio investment at Amazon. Under her leadership teams have created three top five Super Bowl ads, launched Amazon co-founded Climate Pledge, created the ‘It’s on Prime’ campaign, and made some of the world’s most loved Holiday ads.
Prior to Amazon, she was a global CCO at IPG, serving brands across 10+ industries, and has built creative departments at leading agencies in the USA and Australia.
Jo is a passionate advocate for women’s sport, and sits on the Baseball for All advisory board. An organization whose goal is to build gender equity in baseball by providing girls with real opportunities to play, coach, and lead in this sport.
Prior to Amazon, she was a global CCO at IPG, serving brands across 10+ industries, and has built creative departments at leading agencies in the USA and Australia.
Jo is a passionate advocate for women’s sport, and sits on the Baseball for All advisory board. An organization whose goal is to build gender equity in baseball by providing girls with real opportunities to play, coach, and lead in this sport.