2019 Attendees

Robert Gordon

Art Director
BWM Dentsu Sydney
, Australia


  1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Despite being well aware of LIA for many years, to be honest I had heard very little about LIAisons before I was chosen to participate. Kind of a well-kept secret. I wish I had heard of it sooner, so that I could have taken part sooner. It’s going to be awesome.
2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?
The first and probably most obvious answer is inspiration. But I expect to get a lot more out of it than that. With a pool of the world’s best creative talent, judging some of the world’s best work, I’m keen to get more exposure to creativity on a global scale; to see how the judging works to see where the industry is headed. I want to get insight into how the judging works. I want to get experience. I want to pick the brains of the creative leaders and hopefully make some connections along the way.  
3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)
1 corkboard, some twine, a packet of pins, and one tiny room saw me thoroughly explore the LIA jury. Leading me directly to the LIA juror I’d most like to meet…Nancy Crimi-Lamanna, CCO of FCB Toronto.
I have heard a lot about the FCB network globally, and its creative prestige. But it was one particular campaign that Nancy led that caught my attention. Anything But Sorry for the Canadian Down Syndrome Society. I remember seeing this when it came out, and thinking ‘man I wish I did that’. It is such a beautifully simple idea, based on a super tight insight;   an incredibly fine balance of emotion and humour. It’s the kind of work I joined the creative industry to make. Anyone that drives these kind of ideas is a person I want to meet. And it’s only one of the brilliant pieces to have come out of FCB Toronto.
I’d love to learn more about the creative landscape in Canada, and the similarities and differences from Australia. To chat with Nancy and see what her vision is, how she runs her agency and her approach to creativity would be invaluable.
If you’re unfamiliar with the campaign visit AnythingButSorry.com