2023 Creative LIAisons Onsite Panels & Speakers

Mark Tutssel

Former Executive Chairman / Global Chief Creative Officer, Leo Burnett Worldwide
Creative Chairman,
Publicis Communications

Topic: ‘Tutssel and Tutssel - Creativity: Then and Now’
With a combined experience of over 50 years Mark and Lewis Tutssel have both worked within the advertising industry at different moments in time.

50 years is a long time. So what has changed? What has stayed the same? How is technology impacting the business? What is the role of the idea?

Join us to hear the viewpoint of two different generations on the role of creativity within advertising and communication.

About Mark:
Mark Tutssel is the former leader of the global advertising network Leo Burnett. 
In 2018, he was named Executive Chairman of Leo Burnett Worldwide. The first creative leader of the iconic advertising agency since Leo Burnett himself. He served as Global Chief Creative Officer for 16 years.
One of the most proven and awarded creative leaders in the industry, Mark’s work has garnered every major creative accolade, including ten Cannes Grand Prix, over 600 Cannes Lions, the first-ever D&AD White Pencil, two D&AD Black Pencils, 25 D&AD Yellow Pencils, five Grand LIA Awards, eight One Show Best of Show Pencils, two Art Directors Club Black Cubes, six Grand Clio Awards, eight Clio Hall of Fame Awards, and two Emmy Awards. 
Under Mark’s creative leadership, Leo Burnett has ranked in the world’s Top 5 most awarded creative networks 11 years in a row, and has developed iconic campaigns for some of the world’s most valuable brands, including Procter & Gamble, Samsung, McDonald’s, Coca-Cola, Heinz, Nintendo, Diageo and Mercedes-Benz, among others. 
McDonald’s, Samsung and Coca-Cola were named Cannes Lions ‘Creative Marketer of the Year’ under his purview.
In 2013, Mark introduced ‘Creativity Without Borders’, a game-changing vision for marketing communications to Leo Burnett that is now widely adopted and embraced by the network.
He has had the honour of chairing the world’s greatest award shows many times over, including presiding over the LIA Awards jury eight times, and is one of the only creative directors in the world to serve as Cannes Lions Jury President five times.

In 2018, The Epica Awards honoured Mark with The First Creative Leaders Tribute award for being ‘a tireless initiator of ground-breaking creative work’. 
Campaign Magazine named Mark the ‘No.1 Worldwide Creative Director’, earning him the title of top global Creative Crusader.
He sits on several boards, including the D&AD Global Advisory Board, the Facebook Creative Council and the One Show Board of Directors.


Words From Receiving the 2023 LIA Legend Award:
"greatest job in the world"
When you have an amazing idea that keeps on giving, you know you have a great idea. What I'd like to see more of is for all of us to have a joy for producing something that gives joy to people.
This prestigious award is a huge honour. I am humbled and proud. I have had the privilege of working with so many talented people and brave brands throughout my career. London International Awards is a festival created for creatives, a show famous for truly inspiring the global industry to raise the creative bar, so it’s really an absolutely incredible honour to be recognised by such a great organisation. I truly believe creativity is the driving force behind our business and I will always be a global champion of it.