2023 Creative LIAisons Onsite Panels & Speakers

Malcolm Poynton

Global Chief Creative Officer
Cheil Worldwide

Topic: Now What?
You got a job in advertising.
You impressed your ECD.
You got nominated to attend Creative LIAisons.
But the industry doesn’t care - all they seem to talk about is AI.
Now What?
About Malcolm:
Recognised by AdAge as one of the ‘World’s Top 10 Digital Minds’, two-times Jury President at Cannes, Malcolm has creatively led Saatchi & Saatchi, Ogilvy, SapientNitro and Cheil WW to Agency of the Year titles.
Passionate about redefining how brands move consumers, Malcolm has built teams responsible for acclaimed firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty, British Airways’ Johnny Foreigner campaign and Samsung’s #BeFearless.
Since Malcolm joined Cheil WW as the network’s first ever Global Chief Creative Officer in 2015, Cheil has become one of the world’s leading creative networks; winning Asia Network of the Year, and Agency of the Year titles in Hong Kong, China, India & South Korea. In the past year alone, collecting over 350 global awards for clients including Adidas, Starbucks, Uniqlo, Tesco & Samsung.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ’s World Class New Zealander award, Malcolm lives in London where he is a Patron of The Royal Academy of Arts, Member of the Academy of Digital Arts & Sciences and sits on the advisory Boards of D&AD and WARC.

From ‘Now What?’ Talk:
•    Brands have more power than most governments. Think about it: how often do you engage with a brand, and how often do you engage with governments?
•    There will always be new tools to obsess about. But ideas that move people, move business. And moving people requires a human lens and consciousness.