2023 Creative LIAisons Onsite Panels & Speakers

Joel Simon

JSM Music
New York

Topic: Music & Sound - Fireside Chat with Joel Simon and Diederik van Middelkoop, Executive Creative Director of Amp.Amsterdam discussing AI and the Changing Role of Music in Advertising
About Joel:
JSM is a global commercial music production leader for the world's most influential and compelling brands. Located in its beautiful, newly completed 11,000 sq. foot facilities in NYC, JSM is one of the world’s most comprehensive recording and creative resources boasting a full staff of composers, arrangers, mixers and music supervisors. Embracing new ideas and technologies, with the goal of working towards powerful creative and quantifiable solutions for its clients, JSM has paved the way in musical equities and sonic branding.
Led by CEO / CCO Joel Simon, JSM’s collaborations have been awarded 92 Cannes Lions including several of the coveted Titanium, Grand Prix, Glass & Integrated. JSM recently won the LIA 2022 Global Radio & Audio Company of the Year; LIA Regional Music & Sound Company of the Year for North America; LIA Regional Radio & Audio Company of the Year for North America; 2022 Immortal Awards #1 Music & Sound Company in North America and 2022 Immortal Awards #1 Music & Sound Company in USA. Additionally, 2020 Emmy Award for Outstanding Commercial for Sandy Hook Promise “Back-To-School Essentials; dozens of Clio Awards; Sports Clio; the 2020 Grand Clio for Storytelling; the 2016 Super Clio; 32 AICP; Webby Awards; Cresta; 26 Addys; Andys; One Show; Gold AdAge Hispanic Creative Advertising and over a dozen Shots Awards.
A former Crain’s Business 40Under40 honoree, Simon has judged work for the global advertising and music industries; LIA, Music + Sound, Cannes, Clio, One Club, AICP, ADC, Webby and Billboard Music Awards.

From the Music and Sound Fireside Chat:
Producing award-winning work is great. However, treat every job, even the most basic, as if it is the most important job. For you, it may be just a job. But to your partners or clients, it could signify the pinnacle of their career.