2023 Creative LIAisons Onsite Panels & Speakers

Diederik Van Middelkoop

Executive Creative Director / Partner

Topic: Music & Sound - Fireside Chat with Diederik van Middelkoop and Joel Simon, CEO / CCO of JSM discussing AI and the Changing Role of Music in Advertising

About Diederik:
Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in this steadfast music producer and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two.

From the Music and Sound Fireside Chat:
Producing award-winning work is great. However, treat every job, even the most basic, as if it is the most important job. For you, it may be just a job. But to your partners or clients, it could signify the pinnacle of their career.