The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.


2024 Design and Package Design Jury

Jury President

Oskar Lübeck
Chief Creative Officer
Bold, Stockholm

Oskar Lübeck is the founder and Chief Creative Officer of Scandinavian branding and design agency Bold. He has 25+ years of experience and has worked in Sweden, London, New York, Dubai and Japan.

Oskar has been included in the World Creative Rankings of most awarded Chief Creative Officers worldwide by The Drum, and his work has won numerous awards in the most prestigious global design competitions such as Cannes Lions, Eurobest, Cresta Awards, London International Awards, The Red Dot Awards, EDA Awards, One Show, The Dieline Awards, Epica Awards, Pentawards and Clio Awards.

Oskar has served on juries for many of the worlds most prestigious design awards, including Cannes Lions, London International Awards, D&AD Awards and Dubai Lynx.

Oskar founded Bold in 2011 and the agency is now one of Scandinavia’s leading branding and design agencies with 90+ employees and studios in Stockholm, Oslo and Copenhagen.

The Jury

Ryan Crouchman
Partner / VP / ECD Design
LG2, Toronto
Thabang Lehobye
Head of Design
M&C Saatchi UAE , Dubai
Sarah Moffat
Global Chief Creative Officer
Turner Duckworth
Keka Morelle
Chief Creative Officer LATAM
Ogilvy LATAM, São Paulo
Thomas Mueller
Chief Design Officer
Accenture Song, Munich
Sue Murphy
Senior Director of Global Design
The Coca-Cola Company
Meryke Naude
Creative Director - MullenLowe Beauty
MullenLowe Singapore, Singapore
Benji Wiedemann
Executive Creative Director / Co-founder
Wiedemann Lampe, London
Yun Yu
Apple Inc., Cupertino