The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2024 Creativity In PR Jury

Jury President

Tom Beckman
Global Chief Creative Officer
Weber Shandwick

Tom Beckman is the Global Chief Creative Officer at Weber Shandwick, and since 2015 he serves on the Global Creative Leadership Group for McCann WorldGroup.

Under his leadership, Weber Shandwick has been the most awarded PR-firm in the in world four times the last five years. And Tom has won most industry awards, including Cannes Lions Grand Prix, Eurobest Grand Prix, Grand LIA and recognition from the UN.

Tom is a frequent jury member and keynote speaker at international industry event including Cannes Lions, Dubai Lynx, Eurobest, Spikes Asia, Ad:tech London, Global PR summit Miami and ICCO. And also a contributor to Contagious.

He teaches regularly at leading business and marketing schools, including Penn State, NYU, USC, Stockholm Business School, Stockholm School of Economics, Miami Ad School, Berghs School of Communications, Cannes Lions Creative Academy.

As a TED Ads Worth Spreading Advocate Tom was part of the exclusive group of industry experts overseeing the advertising initiative of TED.