The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2024 Creativity In B2B Jury

Jury President

Dr. Stephan Vogel
Chief Creative Officer
Ogilvy EMEA

Dr. Stephan Vogel is CCO of Ogilvy EMEA and Creative Chairman of Ogilvy Germany and responsible for more than 50 offices.

He joined Ogilvy in Frankfurt as a copywriter in 1997. Since 2009 he has led the creative teams as Chief Creative Officer across the German offices in Frankfurt, Düsseldorf, and Berlin. In 2011 he become a member of the Ogilvy Worldwide Creative Council, the global top creative board. In February 2019 he was appointed to the Worldwide Executive Leadership Team of the Ogilvy Group.

He is a member of the German Art Directors Club, since 2008 he has been a member of the ADC council and from 2012 until 2018, he was the ADC president. He has been a juror for Cannes Lions, D&AD, LIA, Clio, New York Festivals, ADC, ADC of Europe, Eurobest, Epica and The One Show. He has won hundreds of international awards, including D&AD, LIA, Clio, One Show and Cannes Lions. Under his guidance Ogilvy EMEA collected 124 Cannes Lions in the past 3 years (incl. 7 Grand Prix and Titanium) and made it the strongest region within the most creative agency network in the world, according to WARC (#1 Most Creative Network in the World in 2021, 2022 and 2023).

Stephan Vogel completed his Doctorate in Mannheim and Munich with a scholarship of the Foundation for the Highly Gifted. Psychology and theory of science were his fields of research. He has published books on “Envy” and “The Psychology of Emotion: Blueprint for an Exact Science of Feelings.”