The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.


2024 Creativity In B2B Jury

Jury President

Joji Jacob
Regional Chief Creative Officer SEA & NA

Joji Jacob wears multiple hats: the Regional Chief Creative Officer of Havas South East Asia and North Asia, the Creative Partner and Co-founder at BLKJ Havas Singapore, a member of the Global Creative Council and Chair of the APAC Regional Creative Council.
Joji has been named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore and South East Asia’s Creative Person of the Year by Campaign two years in a row. Joji has judged D&AD, Clios, AdFest, Spikes, and was the Chair of the Creative Circle Awards. He was also the Cannes Jury President for Print and Publishing in 2016. And has been appointed President for the One Show Radio and Audio 2024.

The Jury

Amy Carvajal
Chief Creative Officer
Code and Theory, New York
Tara Ford
Chief Creative Officer
The Monkeys, Sydney
Nils Viktor Jacobsson
Creative Director
Uber, Amsterdam
Merlee Jayme
Chairmom / Founder
The Misfits Camp, Makati City
Waithera Kabiru
Digital Hub Lead (Africa)
Diageo, Nairobi
Sabaa Quao
Chief Creative Officer
Cossette, Toronto
Eka Ruola
Chief Creative Officer
Nitro Group, Helsinki
Jo Shoesmith
Global Chief Creative Officer
Gary Steele
Chief Creative Officer
DDB Group Aotearoa, Auckland
Dr. Stephan Vogel
Chief Creative Officer EMEA
Ogilvy Germany, Frankfurt