I’m a dad, a human being, and a Creativity junkie.
Native from Venezuela, I certainly know how creativity and problem-solving skills can make a big difference in the issues we face today.
In my career I’ve actually sold a skyscraper through crowdfunding, and created advertising for breastmilk, lanterns, bacon, hospitals, health technology, internet plans, rum, soft-drinks, beer, ham, whiskies, cookies, malt, a reward program, miles, over-the-counter drugs, prescription drugs, medical cannabis, sandwiches, teas, coffee, peace products, banks, supermarkets, convenience stores, fast-food chains, school food programs, fruits, fancy restaurants, Ai security operations, national libraries, books, public libraries, reassurance services, blood banks, condoms, laundry products, laws, feminine products, a political party, cars, mobile phones, smartphones, private practices and many others for many brands, all in the shape of ideas.
I believe in Awards.
Advertising, 95% of the time, behaves like a lost ship in the middle of the perfect storm, and I expect from Award-Winning Ideas to become a lighthouse that guides the industry to new shores.
I’ve won a few myself, including a Young Lions Award in Cannes.