2022 Creative LIAisons Coaches

Alasdhair Macgregor Hastie

Vice President and Executive Creative Director International
BETC
Paris
, France

Apart from being an award winning creative and executive creative director, Paris-based, Alasdhair is probably one of the most international of people in advertising. Of Scottish and Italian parentage he has worked in 4 continents. From soft drinks in the USA, to cars in India, to chocolate in Europe and detergent in the UK, Alasdhair’s experience is as multicultural as it gets. He spends his time between Rome, Paris, Manchester and Amsterdam, depending on which part of the family he is visiting.