2022 Creative LIAisons Coaches

Lazaros Nikiforidis

Executive Creative Director
Digitas UK
, United Kingdom

Based in London, Laz is Executive Creative Director for Digitas, helping the agency design and deliver connected experiences for clients like Mondelez, GSK and Under Armour among others. Before that he was ECD Europe at WPP and was responsible for creating and delivering integrated campaigns across all European markets for Ford. His career spans 20 years and started when he won the National Cannes Young Lions Competition at a very early age. His work has been featured in global media including Wired, Fast Company, Mashable, FT, BBC, The Guardian, The Times as well as the most distinguished industry publications including AdAge, AdWeek, Campaign, The Drum and many others. It has also gathered accolades for creativity, craft and effectiveness from London International Awards, Cannes Lions, D&AD, One Show, Eurobest, Epica, Effie Awards, DMA amongst others. Lazaros firmly believes that in this world of massive transformation through technology and online the need for human truths powering ideas remains a constant.