2022 Creative LIAisons Coaches

Ion “Lutzu“ Cojocaru 

Content Director
, Romania

Ion “Lutzu“ Cojocaru is the Content Director at MRM\\McCann Worldgroup Romania. Content director by job description, film director by heart, Ion Cojocaru aka Lutzu is truly a new breed of creative. 
He started as a hungry art director 15 years ago and won the most wanted advertising awards throughout his career including the first Cannes Lions Titanium and Grand Prix awards for Easter Europe. Also, he scored awards in all the major international advertising shows like D&AD, Clio, One Show, Eurobest, Golden Drum, just to name a few.
His mission as a Content Director is to create and produce meaningful stories that we all care about that happen to be from brands. Branded content stories that people would binge watch. 

Think Netflix, but for brands!