2023 Creative LIAisons Coaches

Diego Freitas

Managing Director / ECD
FCB Health Brasil
São Paulo
, Brazil

Diego started his career in an old-school print shop, somewhere in the late 90’s where he fell in love with design, typography, and visual arts. 

A few years later he moved to Europe to join his first healthcare agency. During his graduation in Art Direction, he started exploring the digital and consumer side of advertising, jumping between Lisbon, London and Madrid, working with brands such as Nintendo, Guinness and Roche. After 10 years abroad, he returned to Brazil as the Country Manager for his former agency. 

In 2015, he joined Havas as Creative Director, leading the agency to the first gold Cannes Lion in pharma for Brazil. Since then, he has been a jury member at several awards shows, including LIA, Clio, Lisbon Advertising Festivals, The Hatch, Global Awards and Cannes Lions. 

He’s now the ECD and co-managing director at FCB Health Brazil.