2024 Creative LIAisons Coaches

Joel Simon

CEO/Chief Creative Officer
New York
, United States of America

JSM is the global commercial music production leader for the world's most influential and compelling brands. Located in its beautiful, newly completed 15,000 sq. foot facilities in NYC’s Bryant Park, JSM is one of the world’s most comprehensive recording and creative resources boasting a full staff of composers and arrangers. Embracing new ideas and technologies, with the goal of working towards powerful creative and quantifiable solutions for its clients, JSM has paved the way in musical equities and sonic branding.
Led by CEO and CCO Joel Simon, JSM’s collaborations have been awarded 93 Cannes Lions including several of the coveted Titanium, Grand Prix, Glass & Integrated. JSM won the 2020 Emmy Award for Outstanding Commercial for Sandy Hook Promise “Back-To-School Essentials” and the 2023 Sports Emmy for Michelob Ultra “McEnroe vs. McEnroe”. 
Additionally, JSM has won the 2023 ADC Music and Sound Company of the Year, 2022 and 2023 LIA Global Radio & Audio Company of The Year, 2022 and 2023 LIA North America Regional Music & Sound Company of The Year and 2023 and 2022 LIA North America Regional Radio & Audio Company of The Year, 2023 SHOTS Music and Audio Company of the Year, 2021 Immortal Awards #1 Music & Sound Company | United States, 2021 and 2022  Immortal Awards #1 Music & Sound Company | North America, 2021. 2022, and 2023, One Show Global Creative Rankings Music & Sound Company of the Year - #1 North America and 2021 One Show Global Creative Rankings Music & Sound Company of the Year - #2 Global. 2019 LIA Music and Sound Company of the Year, dozens of Clio’s, sports Clio’s, The 2020 Grand Clio for Storytelling, The 2016 Super Clio, 32 AICP winners, Webby Awards, 26 Addy’s, Andys, One Show, Gold AdAge Hispanic Creative Advertising, and a dozen Shots Awards.
Over the past several years alone, JSM has created and produced the music for 47 Super Bowl commercials. 
A former Crain’s Business 40Under40 honoree, Simon has judged work and been a speaker at virtually all of the global advertising and music industry events including LIA, Music + Sound, Cannes Lions, Clio, Webby, Advertising Week, MIDEM, Billboard Music Conferences and The AICP.