2019 Attendees

Ben Horewood

Art Director
Cummins and Parnters
, Australia


1.    Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I saw a flurry of photos online when two friends attended the LIAs last year as Creative LIAisons. I have realised two things since; it’s ‘LIA-isons’ (very clever) and that it was in Las Vegas…not London… explaining the Pyramid and the neon Las Vegas signs.


2.    What do you expect to get out of Creative LIAisons? What do you want to get out of Creative LIAisons?

After browsing the other young creative’s profiles for hints on how to answer these questions I’m excited to meet them all and casually follow up on the answers they gave without being too specific and creeping them out. I’m also excited to see how the judging is done and how I can manipulate that process into winning awards.


Secretly, the main reason I am excited is to make lifelong memories with my copywriter partner. I can feel her pulling away and this will be a great opportunity to reignite our spark. She can’t see this, right?  


3.    Who from the LIA Juries would you most like to meet/speak with? (https://www.liaawards.com/juries/jury/)

I would like to meet Matt Eastwood for sure; Aussie ex-pat that has taken over the world in style. I need his step-by-step guide as soon as possible.


4.    If you could choose any juror to interview for two minutes, who would it be and why?

I would follow up with Matt Eastwood from our previous hypothetical conversation in question 3. He will recognise me at this point and our interview will be filled with friendly banter resulting in a mutual respect that would usually take years to build.