Ambient & Activation
Category Defined As: Brands using relevant spaces through experiential design, activation and immersive consumer engagement.
Client Sector
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Branded Content Has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Technology Entries should demonstrate work that uses gaming, interactive entertainment or game driven technology to create immersive real world brand experience. Entries should show how gaming mechanics, platforms or technologies were leveraged to engage audiences in playful interactive ways within physical environments.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
Best Use of Humor Recognizes ideas that use humor as a powerful creative tool to engage audiences, disrupt environments and create memorable real-world moments. Work in the category should demonstrate how comedy enhanced the experience and drove deeper emotional connection.
Brand and Sponsorship Recognizes outstanding ambient and activation ideas that bring a brands sponsorship to life in powerful, unexpected and immersive ways. Includes, ambient installations, interactive experiences, in venue activations, on ground fan engagement or any physical expression designed to amplify a sponsorship asset.
Challenger Brand Recognizes bold, disruptive and high impact experiential, activation and ambient work created by challenger brands, brands that are not category leaders, but seek to rewrite the rules, shift consumer expectations and punch above their weight.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creativity on a Budget Celebrating clever high impact work that is delivered with limited resources, work that is not defined by a budget but by imagination and clever execution. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided.
Digital Installations Recognizes work that uses digital installations to transform physical spaces and create immersive brand experiences. Entries should demonstrate how digital screens, projections, sensors, dynamic environments or interactive systems were used to engage audiences. This may include large scale digital displays, projection mapping, reactive environments, interactive walls and floors, multi-sensory art, data visualization installations or any technology driven installation designed for public or event-based environments.
Emerging Technology Recognizes work that pushes the boundaries of innovation through the use of emerging technology. Entries should demonstrate how new or evolving technologies were used to create immersive experiences. This may include activations that were powered by AR/VR/MR, AI driven interactions, spatial computing, holography, robotics, advanced sensors, wearables or any cutting-edge technology used to elevate live participation.
Environmental Transformation Recognizes experiential and ambient spaces that fundamentally transform a physical environment to create an immersive brand experience. Entries should demonstrate how spaces, public or commercial, natural or built were reimagined through creative design to shift perception and engage meaningful audience engagement.
In-Store Customer Experience Recognizes ideas that elevate the in-store shopping experience, turning retail spaces into spaces of interaction, discovery and brand participation.
Launch or Relaunch Recognizes exceptional work that introduces a new brand, product service or experience to market or reenergizes an existing one through a strategic relaunch. Eligible work includes new product launches, brand debuts, rebrands, repositioning, refreshed identities and major market reintroductions.
Local Brand Recognizes ideas created specifically for local and homegrown brands, brands whose core identity, audience and impact are rooted in a defined local market or community.
Real Time Activation Recognizes outstanding brand activations that respond live in the moment. Entries must show how the brand leveraged a real time opportunity to create immediate impact for attendees and wider audiences. These may take place at sporting events, festivals, conferences, cultural moments and public gatherings.
Retail Promotions Ideas that use retail environments to drive immediate engagement, trial and conversation. Work should show how brands creatively transformed instore spaces, shopper journeys or point of sale touchpoints to influence behavior at the time of purchase. This may be in store activations, aisle or shelf innovations, pop up retail, product demonstrations, immersive displays, sampling, digital retail integrations or any promotional activity designed to activate shoppers within a retail environment.
Small Scale Ambient Recognizes clever and unexpected small format ambient ideas that surprise audiences and spark curiosity. It may be small installations, micro placements, stickers, decals, floor graphics, street objects, tactile elements, small outdoor or any low footprint idea that transforms everyday space into a creative moment.
Stunts High impact stunts that are bold, attention grabbing and delivered through ambient, experiential or in-situ interventions. These are ideas that break into the world unexpectedly interrupting public spaces, cultural moments or everyday environments to create immediate impact and conversation. Includes installations, pop ups, public spectacles, guerilla actions, live moments and physical stunts designed to provoke reaction and drive earned attention.
Use of Mobile and Devices Recognizing ideas that use mobile technology and personal devices or connected tools to enhance extend and transform real world experience. The work should demonstrate how mobile played a central role in creating participation interaction and personalization or a seamless integration between digital and physical spaces. Eligible entries include activations using smartphones, wearables, AR, QR, geolocation, mobile utilities, proximity technology, custom apps and social platforms.
Craft
Best Use of Art Direction & Design
Best Use of Light, Projection or Motion
Best Use of Music & Sound
Public Service/Charity/NGO Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies that use real world experience to drive awareness, empathy, behavior change or positive social impact. Entries should demonstrate how experiential ideas were used to bring to life issues, mobilize communities or inspire meaningful actions.
Audio & Radio
Category Defined As: Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can. This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals. Success is measured through brave ideation, meticulously crafted and executed without compromise. Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Conceived & Produced by Station
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Humor Using comedy to create a story that engages the consumer.
Innovative Use of Audio & Radio Must be entered as a Case Study
Craft Single and Series Sub-Categories
AI Sound / Music / Audio AI used to compose, generate or adapt audio in a crafted way (including dynamic music systems), evaluated on quality, originality, and fit-to-idea.
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music without lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Performance/Casting Includes Animal Casting
Script Writing The process of writing stories that enhance the dialogue, the plot or define characters to elevate a brand's positioning.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Mixing & Editing The combination, balance and craft of sonic elements to create a mix and/or the editing of audio elements to tell, support and enhance the narrative.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Public Service/Charity/NGO Single and Series Sub-Categories
Not eligible for a Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
B2B
By Sector
Digital Transformation Creative use of digital technologies, including websites, microsites, social media, artificial intelligence, and apps. Showcasing innovation in the use of digital tools and platforms to transform business operations and engage customers.
Education Creativity in using engaging and educational content, such as videos, reports, articles, blogs, and webinars, to build stronger brand relationships with customers.
Energy Includes all Energy Sources and Power Suppliers, Green Energy Solutions, EV Charging Stations, Decarbonization, Solar and ancillary products associated with energy.
Entertainment & Media Includes the B2B side of the entertainment and media businesses. For example, media company executions regarding campaigns towards advertisers.
Experiential, Conferences and Events Executions which engage with customers and in so doing make the brand both memorable and compelling, this can include content, experiential marketing, live events, mobile and apps, VR and AR, multi-screen and multi-channel experiences. Live events, interactive sales presentations and internal company events are part of this category.
Financial Includes Financial Institutions and Entities, Products and Services.
Health & Well-being Recognizing B2B creativity in the healthcare and well-being space. Includes all OTC products and work created to treat or maintain the patients overall well being.
Information Technology & Equipment Includes IT companies and the use of computers to create, process, store, retrieve and exchange all types of data and information. Also includes work where different types of technology or equipment is used for companies to grow their businesses.
Manufacturing Includes all B2B communication from companies that manufacture products.
Recruitment Communication that involves the overall hiring process and/or the seeking out of candidates for specific roles within a company or industry.
SDGs, Sustainability & CSRs Communication to other businesses or industries highlighting the importance of any impact on the environment, community or society.
Specialisms
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Earned Media Creative use of earned media to generate awareness in a B2B environment including PR, articles, events & stunts, SEO, blogging and social media.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Storytelling and Content Compelling content with the aim of increasing business activation including but not limited to video, radio, audio, branded content, PR and outdoor.
Billboard
Category Defined As: Includes Static and Interactive/Digital Billboards. Must be large format. Placement must be outdoors.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Innovative Use of Billboard Must be entered as a Case Study
Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Single and Series Sub-Categories
Not eligible for A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Business Transformation
Category Defined As: Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
Work will be awarded based on the Creative Solution, Business Impact, Key Insights and Problem Definition.
Specialisms
Brand Manifestations Ideas that change how a brand fits into present day culture.
Brand Purpose The application of a brands socially driven purpose that connects with customers and resonates via culture and society. This includes SDG executions that are brand linked.
Community Experience Includes exhibitions and events that through creative engagement change the way people interact with the issue.
Creative Operational Transformation Creative Ideas and strategy that have transformed how the business operates.
Customer Experience Creative ideas that have transformed the customer experience of the business.
Data and Analytics Work that through customer insight and targeting allows businesses to reach new markets and more relevant engagement.
End-to-End AI Recognizes work where the majority of core assets are generated with AI, guided by strong human direction. Judging should emphasize: originality, craft quality, concept strength, and transparent disclosure/rights clearance.
Emerging Technology The use of emerging technology to transform a brand business and how it interacts with its customers. Includes AI, Data, Voice Assistance, etc.
Government Ideas that are government led that transform government operations or interaction with the community.
Long-term Creative Strategy/Effectiveness Should showcase the tangible outcomes and on-going success of a creative strategy, demonstrating its ability to achieve meaningful results and make a positive impact. (Note: As this sub-category is based on long-term results, some aspect of the work must have been released prior to 2025.)
New Customer Relationships A new approach to how technology, creates relationships with customers, based on direct to customer interaction and subscriptions.
Product Design A new or evolved product design that has reinvented or moved forward a brand to meet evolving customer needs.
Service Experience A new or reimagined service, launched by an existing brand, that enhances and reinvents the customers interaction with that brand.
Technology Transformation Internal technology transformation, that changes the way business operates to the benefit of staff, distributors, consumers and regulators.
Creative Strategy
CPG/FMCG Creative strategy for anything consumable.
All Other Creative strategy that does not neatly fit into any typical sector, but is in service of driving creativity for a product, service, experience or brand.
Partnership & Collaboration Joint efforts between brands, individuals, influencers or organizations leading to creative and disruptive strategies.
Real-Time Marketing Demonstrates thinking that allows a brand to creatively express itself in real time.
Use of Social Media Creative strategy that results in excellent use of social channels.
Cultural Insight Demonstrates a unique cultural perspective or insight that unlocks an original and impactful creative opportunity.
Creative Use of Data
Category Defined As: Creative Use of Data recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.
Specialisms
Data Collection and Research Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data-Led Creativity The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.
Creativity In Media
Category Defined As: The inspiring use of Media with fresh and innovative communication strategy, planning and creative media execution, aimed at enhancing audience engagement with brands.
Judges will be looking for how media strategy, insights, planning, buying and optimization contributed to enhancing the execution, storytelling and effectiveness of a campaign.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products.
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
CPG/FMCG For anything consumable
Entertainment & Media Includes Streaming Services, Live Events, Museums & Galleries, Festivals, Theaters, Zoos, Lotteries, Movies, Music, Magazines, Newspapers, TV Stations and Radio Stations
Finance Includes Financial Institutions and Entities, Products and Services
Health & Pharma Includes Health & Pharma products and services with the intention of medical care, self diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written perscription or a medical professional.
Retail Both online and offline commerce. Includes Fast-Food restaurants, Gyms, Brick and Mortar Stores and Online Shops
Tech Includes AI, AR,VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
By Channel Single and Series Sub-Categories
Multi-Channel Media Use of more than one media type
Use of Ambient Media
Use of Audio Platforms
Use of Branded Entertainment & Content
Use of Digital, Social and Gaming Platforms
Use of Emerging Technology
Use of Events and Stunts
Use of Mobile
Use of Outdoor
Use of Performance Media
Use of Print
Use of Retail Media
Use of TV and Other Screens
Specialisms Single and Series Sub-Categories
Best Use of Humor Using comedy to create a story that engages the consumer.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creating Culture Work that through using cultural influence impacts consumer behavior and expectation leading to trust and a positive brand reputation.
Creativity on a Budget Celebrating clever high impact work that is delivered with limited resources, work that is not defined by a budget but by imagination and clever execution. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided.
Use of Data & Analytics How data, insights and analytics are used to identify trends, informing brands how to reach their target market/audience.
Creativity In PR
Category Defined As: Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.
Work will be awarded based on Creative Ideas, Insights and Results.
Client Sector
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-drivin Vehicles, Automotive Accessories and Services, Initiatives and Products.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment Promotes Museums & Galleries, Theaters, Movies and TV/Cable/Online Programming
Fashion and Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food and Beverage Includes individual food items, not retail or fast food restaurants
Health & Pharma Promotes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the Local, Federal, State or National level.
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities.
Specialisms
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Brand PR
Corporate Communications
Crisis Management A campaign to manage and protect the reputation of a brand, organization, or person impacted or threatened by crisis
Public and Political Affairs Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
SDGs, Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Situational & Culture/Context
Best Global Market Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Best Local/Regional/National Market Campaigns that use specific culture and behavior insights geared to one specific market place or a particular country
Best Product Launch A planned effort to bring a new product to market or re-launch an existing product
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation
PR Technique/Tactics
Best Use of Content Marketing
Best Use of Events and Stunts Includes the promotion of Conferences/Conventions and Music Festivals where the PR strategy is used to increase brand awareness and achieve business objectives for the client.
Best Use of Social Media Campaigns designed specifically for social media platforms (which must be named) focused on the brands target audience.
Best Use of Sponsorship This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
Best Use of Strategic Partnership
Influencer Marketing Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Media Relations Best use of earned media
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Creators & Social Platforms
Category Defined As: Ideas that are designed for, shaped by and activated within social platforms and creator ecosystems. Work should demonstrate platform-native thinking, use of creators or communities and an understanding of social behaviors, formats, algorithims and participation. Ideas may start on social and scale beyond it, but social must be the primary creative driver, not just a distribution channel. For judging purposes, engagement activity must be supplied with the entry.
Client Sector
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Content & Entertainment Brand-led storytelling or entertainment that can live across platforms and is not defined by platform mechanics alone but is social first in nature.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Technology Entries should demonstrate work that uses gaming, interactive entertainment or game driven technology to create immersive real world brand experience. Entries should show how gaming mechanics, platforms or technologies were leveraged to engage audiences in playful interactive ways within physical environments.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms
AI-Powered Narrative / Experience For film/online video where AI is integral to how the story is delivered or evolves (personalized variants, dynamic storytelling, generative participation).
Always-On Social Strategy/Creative Platform Continuous and long-term social creative and ecosystem thinking that keeps a brand consistently visible and engaged with its audience rather than just campaign spikes.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Creative Use of Community Management : Creative work that leverages a brands fandom, personalized engagement, sub-communities, conversations, user-generated content and real-time interaction where community participation and ongoing moderation becomes or leads to the creative output.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Real-Time Data and Data Visualization.
Creative Use of Paid Social Innovative application of paid social media formats, targetinga nd data insights to extend a campaign's reach and engagment.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creator Co-Creation Using creators as true collaborators, not just talent, to create brand led authentic content.
Humor Using comedy to create a story that engages the consumer.
Innovative Use of Creators & Social Platforms
Live Stream
Platform-Native / Vertical Entertainment Ideas shaped by platform behaviors, formats and rituals. Work that would not exist in the same way off-platform. Includes feed-first, vertical, episodic, meme-led and creator influenced.
Social-Led Integrated Campaign Ideas born on social that scale across other channels
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Unboxing
Craft
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting Use of the copy in the overall execution.
Created With AI For films where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Original Music Music with or without lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Public Service/Charity/NGO Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Cultural Catalyst
Category Defined As: This category recognizes creatiity that sparks significant cultural impact. Work that is relevant, sparks conversations, sets trends and integrates itself into the cultural conversation. This new category is inextricably linked to culture and transforms marketing into unique content.
Eligbile submissions may include entertainment projects, creative collaborations and partnerships or brand campaigns where cultural relevance and reach extended beyond the initial launch and became part of culture.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
Beauty Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Well-being Includes Health and Well-being products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Specialisms Single and Series Sub-Categories
Activations High impact stunts that are bold, attention grabbing. These are ideas that break into the world unexpectedly interrupting public spaces, everyday environments to create cultural moments. Includes installations, pop ups, public spectacles, live moments and physical stunts designed to provoke reaction and drive earned attention.
Brand Launch or Relaunch Recognizes exceptional work that introduces a new brand, product service or experience to market or reenergizes an existing one through a strategic relaunch. Eligible work includes new product launches, brand debuts, rebrands, repositioning, refreshed identities and major market reintroductions.
Brand Sponsorship Recognizes outstanding ideas that bring a brands sponsorship to life in powerful, unexpected and immersive ways designed to amplify a sponsorship asset.
Challenger Brand Recognizes bold, disruptive and high impact work created by challenger brands, brands that are not category leaders, but seek to rewrite the rules, shift consumer expectations and punch above their weight.
Influencer Marketing Recognizes the most effective, creative and innovative campaigns that engage influencers and use them as part of the creative exeuction to increase brand awareness.
Real Time Activation Recognizes outstanding brand activations that respond live in the moment. Entries must show how the brand leveraged a real time opportunity to create immediate impact for attendees and wider audiences.
Democracy Award
This initiative forms part of the European Parliament’s outreach to the creative industry and supports its efforts to amplify the promotion of democracy and democratic values. While the Parliament has no operational role in this award, it recognises creativity as a powerful catalyst for democratic engagement.
Countering Disinformation Honoring campaigns that confront false narratives, promote fact-based dialogue, and help audiences navigate today’s complex information landscape, empower citizens to discern truth from manipulation.
Courage and Leadership Work that demonstrates bravery in defending democratic values, even under threat. This work challenges injustice and the abuse of power, defends fundamental freedoms, and amplifies unheard voices.
Global & Local Solidarity Around Democratic Values Recognizing creative work that builds bridges between communities and reinforces shared democratic values.
Innovation in Democratic Practice Celebrating the creative use of technology, storytelling, design or media to expand democratic participation or counter threats like surveillance, manipulation or censorship. In this category we also highlight efforts that advocate for privacy online, ethical technology, and safe digital spaces. Innovative ideas that reimagine how people engage, connect and protect democratic values in the digital age.
Justice and the Rule of Law Creative work that promotes fairness and equal access to justice. Entries that highlight the importance of laws that protect citizens challenge corruption or the abuse of power and encourage honesty and transparency, such as equal access to justice and independence of the judiciary system.
Press Freedom & Independent Media Recognizing creative work that defends the independence, safety, and integrity of journalism — empowering a free and pluralistic press.
Transparency & Accountability Creative ideas that expose hidden truths and demand honesty from institutions, organizations, and brands. Champion openness, call out greenwashing, democracy-washing, money laundering, fiscal evasion and uphold truth, integrity, and public trust.
Youth Engagement & Future Voices Celebrating young people shaping the democratic conversation. Youth-focused campaigns that promote democratic values and amplify the voices of young people in civic life, including collaborations between brands and youth that champion electoral participation, justice, inclusion, and freedom of expression.
Design
Category Defined As: Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.
By Sector Single and Series Sub-Categories
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Brand/Corporate ID Includes Business Cards, Invitations, Calendars and Stationery
Branded Content The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues Includes Annual Reports
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Direct Marketing Communications aimed at receiving a direct response from day to day consumers. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.
Displays & Installations Can be Permanent or Temporary designs that are executed in public places while communicating a brand and/or enhancing a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Editorial Design Specializes in the design layout and type of any publication, such as, books, newspapers, pamphlets, magazines, etc.
Experiential Design Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Innovative Use of Design Must be entered as a Video Case Study
Limited/Special Editions Available in limited quantities, sometimes numbered. Generally in the marketplace for a limited time.
Logos
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Not-for-Profit Organizations such as camps, schools, that's primary focus is to serve the public.
Point-of-Sale Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design The process of ideating, designing and creating products that meet the needs and requirements of consumers. They must be functional and solve a problem.
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Rebrand An evolved design that has reinvented or moved forward a brand to meet changing customer needs. Provide previous brand identity for reference.
Self-Promotion Promotes the Entrant only
Signage
Spatial Design Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design & SDG Design that takes special consideration of the product as it relates to the impact on the environment, community or society
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Motion Graphics - Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Single and Series Sub-Categories
Not eligible for a Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Digital
Category Defined As: Celebrates work that uses digital platforms or technology as the infrastructure for an creative idea rather than just using digital channels as an afterthought. Work should leverage digital platforms, data, UX and social ecosystems to connect with a brands audience. Includes Apps, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites.
Client Sector
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market. Includes Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Weird Wonderful Work
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms
AI-Enhanced Workflow Celebrates AI-enabled pipelines that measurably improve craft, speed, scale, localization, or consistency across a body of work. This can include tooling, modular workflows, automated versioning, adaptive templates, intelligent asset systems, etc.
Judging focuses on: repeatability, impact, creative control, and quality preservation (not just novelty).
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
Apps
Augmented Reality The integration of digital information with the real world environment in real time
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Innovative Use of Digital
Microsites
Mobile Advertising Targets customers through mobile devices
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
UI - User Interface & Navigation The user's interactive journey
Use of Social Media How the brand integrates with social media platforms
UX - User Experience Designs focused on the behavioral or emotional response
Viral
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Craft
Animation/Motion Graphics Includes Animation, Holograms and Motion Graphics
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Image Design Includes Artwork, Image Manipulation and Photography
Music & Sound Design Includes Music, Brand Partnerships and Sonic Branding
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Not eligible for A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Direct
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Digital Communications that require a direct response including email and newsletters, websites and mobile, banners and pop-ups, gaming, apps and direct messaging.
Experiential and Events Stunts and events focused on getting a direct response in an experiential setting. Built around public events or social gatherings with the brand at the center and the focus on connecting with the target audience. Can be in person events, virtual events or a combination of the two. Includes pop-ups, trade booths, takeovers and specifically constructed installations in public spaces and shopping centers.
Film and Video May contain Targeted Video (on location or online) VOD, TV and Cinema advertising. This includes work done for lobbies, amusement venues, events, planes or presentations.
Good and Purpose Including NGOs and SDGs this category is focused on targeted communications that address the pressing issues that our world faces today.
Innovation Must demonstrate new ways to engage with the target audience, using new and innovative ideas and techniques.
Integrated Must contain at least three channels across multi-platforms.
Loyalty Programs Direct campaigns that are aimed at establishing a relationship to encourage customer loyalty, be it existing customers or new customers.
Out-of-Home Advertisements that are targeting a specific audience, includes billboards, subways, taxis, bus shelters, airports, railway stations and in store.
Use of Social Media Direct Campaigns designed specifically for social media platforms (which must be named) focused on the brand's target audience.
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Motion Graphics - Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Not eligible for a Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Entertainment & Content
By Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
By Channel Single and Series Sub-Categories
Activations & Events Includes conferences or conventions to promote a brand or product.
Audio Music, Radio, Audio Podcast or Sound Documentaries Includes long form and short form.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Music Videos A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand. Film Includes short and long form
Social Media/Content Creators: How the brand integrates with social media platforms and content creators.
Craft Single and Series Sub-Categories
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Use of AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Specialisms Single and Series Sub-Categories
Consumer Targeting Demonstrates a unique and impactful way to target a particular cohort.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Partnership & Collaboration Joint efforts between brands, individuals, influencers or organizations leading to creative and disruptive strategies.
Public Service/Charity/NGO Single and Series Sub-Categories
Not eligible for A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Evolution
Category Defined As: Work that makes you rethink how things can be done. Work that points to new ways forward, ideas that move away from the status quo and breaks new barriers.
It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on advertising but rather creative solutions.
The AI specific sub-categories are designed to showcase the transformative power of AI in enhancing products and services, enriching human-AI interactions, and providing personalized experiences. It seeks to highlight AI's role, showcasing projects that leverage AI to elevate the quality, efficiency, and personal relevance of products and services.
AI Specialisms
AI-Enabled Health & Wellness Emphasizing AI's contributions to health and wellness, from enhancing medical diagnostics to creating solutions for personal well-being.
Best Human-AI Experience Focusing on the relationship and synergy between human and machine (AI) interaction, augmenting humans and solutions that create a seamless experience.
Brand Story in AI Highlighting how brands utilize AI to craft their unique voice and stand out in the marketplace, creating differentiation and uniqueness.
Specialisms
Brand Action Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
CSR, DEI, Non-Profit, SDG Virtual experiences created to activate movements for change in behavior, practices or policies. Includes Corporate Social Responsibility, Diversity/Equity/Inclusion, Sustainable Development Goals, Fundraising, NGOs, Charities and Public Service sectors.
Experiential/Live Events Live experiences that allow people to interact and engage with a product, service or brand
Product Innovation Stand alone products that are innovative in their class.
Use of Social Media Work that utilizes Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers or complete platform manipulation.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Gaming
Category Defined As: The creative use of video games and gamified interactive media for desktop, mobile, web, virtual or web 3.0 platforms to create branded experiences.
Specialisms
Brand Gamification Engaging experiences that are gamified by nature, and may or may not necessarily involve standalone video games; activations that make use of game mechanics as applied to brand experiences.
Brand Integration Work that integrates brands seamlessly into games or virtual environments, enhancing brand narrative and messaging through meaningful in-game elements, experiences, or interactions across platforms.
Brand Partnerships Collaborations that connect brands through gaming, gamified experiences, or virtual worlds, leveraging official or unofficial partnerships for co-creation, or sponsorships to deliver shared value, relevance, and impact to communities involved.
Community Engagement Brand work that builds, nurtures, or activates gaming communities, using games or game-driven engagement to foster participation, social connection, brand trust, and reputation across the shared audiences in the concerned communities.
Data Driven Using data to power gaming experiences, delivering personalization and relevance through intelligent use of user, behavioral, or contextual information.
Esports Creative work that utilizes competitive multiplayer gaming, including esports teams, tournaments, and spectator-driven events that engage audiences through live or staged competitive play.
Game Trailers Film-based or video advertising created to promote games or virtual worlds; may include any promotional video content to build anticipation or interest for upcoming or existing gaming experiences.
Gaming For Good Using Gaming to advocate positive social, cultural, or environmental impact; brands activating awareness, participation, or action around meaningful issues through play.
Marketing For Games Creative marketing work that builds awareness, desire, and engagement for a game or gaming product, delivered through single execution or a campaign across any medium, including print, TV, video, online, content, and direct.
Use of Influencers & Content Co-Creation Creative partnerships with gaming creators or streamers that authentically amplify a brand through co-created content (including user generated content), leveraging the creator’s voice, platform, and community to drive engagement and impact.
Virtual Worlds Use of creative advertising that integrates brands into sandbox-type gaming experiences and live virtual spaces, enabling real-time interaction and connection among target audiences within shared virtual environments.
Craft
Audio-Visual Excellence in sound, music, and film craft that elevates games and gaming content to deliver a brand, a game or a gaming product’s messaging.
Use of Innovation - Hardware Design Craft in Gaming: Innovation in physical products that enhance gameplay, using hardware design to express a brand’s personality or story through meaningful, playable interaction.
Use of Innovation - UI/UX Innovative interface and experience design that enhances gameplay and interaction, using UI/UX to express a brand’s messaging while improving clarity, usability, and player engagement.
Health & Wellness
Category Defined As: Work that is made for a brand, organization or services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being. This work should make a case for society to do more to take care of itself.
This includes inspirational ideas and approaches to non-pharmaceutical and non-regulated products & services, focused on the promotion of progressive or healthy living.
Client Sector Single and Series Sub-Categories
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Devices and Diagnostics Includes any instrument, apparatus or other related product that the consumer can purchase without a doctor's prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Engagement & Education
Environmental Health
Health Centers & Insurance Includes Clinics, Hospitals, Outpatient Care, Fitness Facilities and Healthcare Insurance Companies and Policies.
Homeopathic/Natural Remedies Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Tech and Personal Devices Includes Wearables, Apps, Digital Products such as FitBit and Apple Watch. Anything used to track and encourage a healthy lifestyle.
Specialisms Single and Series Sub-Categories
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Innovation Innovative idea or an innovative use of technology. Can not be a traditional form of advertising.
By Channel Single and Series Sub-Categories
Ambient & Activation
Branded Content
Direct
Film
Gaming
Print & OOH
Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Use of PR Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand.
Use of Social Media How the brand integrates with social media platforms
Public Service/Charity/NGO Sub-Categories Single and Series Sub-Categories
Not eligible for a Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Health & Wellness-Craft
Category Defined As: Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products and services, focused on the promotion of progressive and/or healthy living.
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
UI - User Interface & Navigation The user's interactive journey
UX - User Experience Designs focused on the behavioral or emotional response
AI Sound / Music / Audio AI used to compose/generate/adapt audio in a crafted way (including dynamic music systems), evaluated on quality, originality, and fit-to-idea.
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Mixing & Editing The combination, balance and craft of sonic elements to create a mix and/or the editing of audio elements to tell, support and enhance the narrative.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Production & Post Single and Series Sub-Categories
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Created With AI For films where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Music & Sound
Category Defined As: Celebrating creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Craft Single and Series Sub-Categories
AI Audio AI used to compose/generate/adapt audio in a crafted way (including dynamic music systems), evaluated on quality, originality, and fit-to-idea.
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music without lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Mixing & Editing The combination, balance and craft of sonic elements to create a mix and/or the editing of audio elements to tell, support and enhance the narrative.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Music Video
Category Defined As: A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.
Specialisms
Best Music Video Celebrates all of the production values and executions of craft using some or all of the sub-categories in this competition.
Choreography The art or practice of designing sequences of movements of physical bodies, or their depictions, in which motion or form or both are used.
Performance/Casting Includes Animal Casting
Craft
Animation Includes Cel Animation, AI, CG and Motion Graphics
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Created With AI For films where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Non-Traditional
Category Defined As: For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way. Submissions can come from any section of the industry: Direct, Film, Ambient, amongst others; created to honor brand communication that doesn't fit neatly into traditional categories. Category defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its execution.
Client Sector
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Branded Content Has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Direct Marketing Marketing and Advertising focused on receiving a direct response from the clear target audience, with a call to action and defined results.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Experiential Focuses on the positive brand perception created by the quality of the consumer experience.
Guerrilla Marketing
Interactive Installations The use of digital technology to create or enhance interactive or immersive experiences.
Live Events - Beyond Advertising Best Use of Event
Use of Social Media How the brand integrates with social media platforms
Public Service/Charity/NGO Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Online Film
Category Defined As: A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Beverages Alcoholic & Non-Alcoholic
Branded Content Has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Foods Includes Individual Food Items, Confections and Snacks. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
AI-Powered Narrative / Experience For film/online video where AI is integral to how the story is delivered or evolves (personalized variants, dynamic storytelling, generative participation).
Best Use of Humor Using comedy to create a story that engages the consumer.
Copywriting Use of the copy in the overall execution.
Created With AI For films where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Idents & Trailers Short Promotional content for movies, TV Programs or distribution channels. This includes opening credit sequences.
Innovative Use of Online Film Must be entered as a Case Study
Performance/Casting Includes Animal Casting
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Use of Social Media How the brand integrates with social media platforms
Public Service/Charity/NGO Single and Series Sub-Categories
Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Package Design
Category Defined As: Recognizing the very best and most innovative, exceptionally crafted and beautifully executed packaging design from around the globe.
Submissions can be either a single execution or a product line for the same brand.
By Sector Single Execution or as a Product Line for the same brand
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Beverages Includes Non-Alcoholic, Wines, Beers and Liquors
Entertainment
Fashion & Lifestyle Includes Apparel, Shoes, Belts, Jewelry and Handbags
Foods Includes Confections, Snacks and individual food items
Health & Pharma Includes Health & Pharma products with the intention of medical care, self diagnosis and regaining or maintaining health & well-being.
Personal/Gift Items Includes Toys and Games
Retail Any product promoting a Retail Label/Brand
Sustainability & CSRs Packaging that takes special consideration of the product as it relates to the impact on the environment, community or society.
Zeitgeist Packaging that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single Execution or as a Product Line for the same brand
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Limited/Special Editions Available in limited quantities, sometimes numbered. Generally in the marketplace for a limited time.
Product Launch Must be newly launched into the marketplace.
Promotional Packaging Includes Shopping Bags, Gift Boxes and Promotional Items
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Rebrand An evolved design that has reinvented or moved forward a brand to meet changing customer needs. Provide previous brand identity for reference.
Craft Single Execution or as a Product Line for the same brand
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Graphic Design The process of creating visually appealing materials to promote a product service or brand.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Pharma
Category Defined As: Work that is made for or by a pharmaceutical company or work that is aimed at people or practitioners for the management of medical conditions that are treated by Healthcare Professionals. Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry.
Over-the-counter medications (OTC) are not considered pharmaceuticals. Work for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) and health issues or conditions that do not require prescription treatment do not belong in Pharma. These entries should be entered in the Health & Wellness competitions.
The work in this category is highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma competition based on the criteria above.
Client Sector - Branded Single and Series Sub-Categories
Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)
Animal Health Prescription treatments for pets/animals.
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Engagement & Education - Patient Work aimed at patients, or caregivers that educates them on a condition or treatment. Work such as patient support programs & mode of action campaigns are eligible for this category.
Engagement & Education - HCP Work aimed at healthcare professionals that educates them on a condition or treatment. Work such as HCP direct mail, Congress activations & mode of action campaigns are eligible for this category.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers Includes Professional Services
Product Design Products that are already in the marketplace
Promotional Campaign - Direct-to-Consumer Work promoting a specific treatment to consumers. This can include print, digital and film.
Promotional Campaign - HCP Work promoting a specific treatment to healthcare professionals. This can include print, digital and film.
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Social Responsibility/Awareness For clients that are NGOs, Non-Profit Foundations, etc. Includes work that raises awareness for organ donation and research.
By Channel - Branded Single and Series Sub-Categories
Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)
Ambient & Activations
Branded Content
Direct
Print & OOH
Film
Use of AI Emphasizing AI's contributions to Pharma, from enhancing medical diagnostics to creating solutions for diseases.
Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Use of Social Media How the brand integrates with social media platforms
Client Sector - Unbranded Single and Series Sub-Categories
Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients.
Animal Health Prescription treatments for pets/animals.
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Engagement & Education - Patient Work aimed at patients, or caregivers that educates them on a condition or treatment. Work such as patient support programs & mode of action campaigns are eligible for this category.
Engagement & Education - HCP Work aimed at healthcare professionals that educates them on a condition or treatment. Work such as HCP direct mail, Congress activations & mode of action campaigns are eligible for this category.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers Includes Professional Services
Product Design Products that are already in the marketplace
Promotional Campaign - Direct-to-Consumer Work promoting a specific treatment to consumers. This can include print, digital and film.
Promotional Campaign - HCP Work promoting a specific treatment to healthcare professionals. This can include print, digital and film.
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Social Responsibility/Awareness For clients that are NGOs, Non-Profit Foundations, etc. Includes work that raises awareness for organ donation and research.
By Channel - Unbranded Single and Series Sub-Categories
Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients.
Ambient & Activations
Branded Content
Direct
Use of AI Emphasizing AI's contributions to Pharma, from enhancing medical diagnostics to creating solutions for diseases.
Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Use of Social Media How the brand integrates with social media platforms
Pharma-Craft
Category Defined As: Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant. Work across all media will be accepted.
The work in this category is highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma competition based on the criteria above.
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
UI - User Interface & Navigation The user's interactive journey
UX - User Experience Designs focused on the behavioral or emotional response
Music & Sound Single and Series Sub-Categories
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Mixing & Editing The combination, balance and craft of sonic elements to create a mix and/or the editing of audio elements to tell, support and enhance the narrative.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Production & Post Single and Series Sub-Categories
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Created With AI For work where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Poster
Category Defined As: Includes Static Posters and Interactive/Digital Posters. Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
AI-Powered Experience Recognizes work where AI is a continuing part of the idea after launch — the audience experience is generated, personalized or updated via AI over time (e.g., generative audio, personalized content, adaptive experiences).
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output may be static once released.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Innovative Use of Posters Must be entered as a Video Case Study
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Categories Single and Series Sub-Categories
Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Category Defined As: Work formatted and released for any printed publication. Includes magazines and newspapers.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Food & Beverage Includes Individual Food Items, Confections and Snacks, Culinary Practices and Beverages. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
Challenger Brand Campaign Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Created With AI Recognizes AI used meaningfully in the creation/production of the work (not just ideation). AI is part of the making process, but the final output is static.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Innovative Use of Print Must be entered as a Case Study
Craft Single and Series Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Public Service/Charity/NGO Single and Series Sub-Categories
Not eligible for A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Production & Post
Category Defined As: Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub-category.
AI-Craft Single and Series Sub-Categories
AI Color / Finishing AI meaningfully contributes to grade, look development, restoration, or finishing decisions—where the result shows deliberate artistry (not one-click filters).
AI Editing / Versioning / Localization AI materially changes editorial workflow and/or enables scalable high-quality versions across formats/languages while preserving creative intent.
AI Performance / Voice / Character AI used for character performance, facial/voice work, localization dubbing, or synthetic talent—evaluated on believability, artistic intent, and responsible use.
AI Sound / Music / Audio AI used to compose/generate/adapt audio in a crafted way (including dynamic music systems), evaluated on quality, originality, and fit-to-idea.
AI VFX / Compositing / Image Synthesis AI used to generate, extend, or composite imagery in service of the final film/visual output (incl. generative environments, set extensions, synthetic elements).
End-to-End AI Recognizes work where the majority of core assets are generated with AI (visuals, audio or performance), guided by strong human direction. Judging should emphasize: originality, craft quality, concept strength, and transparent disclosure/rights clearance.
Craft Single and Series Sub-Categories
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
New Director A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Sports
Category Defined As: Recognizes work that celebrates original, impactful and culturally aware work inspired by sport. Creativity that harnesses the power of sport and sportspeople to connect with audiences, work that harnesses the power of creativity, that captures the drama, emotion and unity of sports to drive both brand and cultural impact.
Specialisms
Athlete Partnership & Influence Work which features athletes or sports personalities in a professional, collaborative role as co-creators, endorsers, influencers, directors or producers.
Brand Activation & Sponsorship For branded experiences and content, sponsorship activation, or in stadium engagement that amplify fan connection to a specific brand, product or service within a sporting arena or in partnership with a sport league or a team.
Collegiate & Professional Sport Marketing Honors campaigns created specifically for collegiate or professional sports organizations, teams, leagues, athletes or events. This category celebrates work that builds fandom, drives attendance, grows participation, elevates athlete profiles or enhances brand partnership within the competitive world of organized sport.
Diversity and Inclusion Executions that highlight issues such as disabilities, age, race, ethnicity and religion.
Fan Engagement and Community Creative work that demonstrates measurable increase in fan engagement, fan participation and loyalty for sports teams.
Innovation in Sports Marketing Broadened scope to celebrate innovative thinking, new technologies, data use, product development, and new business models that reinvent the sports marketing experience across all channels.
Real Time Engagement Creative work that leverages the real time coverage and live broadcasting/streaming of a sporting event for fan engagement.
Sport for Good Work that uses sport and or athletes as a force for measurable, transformative social and environmental impact celebrating purpose-driven creativity.
Storytelling Work that recognizes outstanding execution in Film, Audio, Branded Content and Documentaries that are focused on sport and or athletes. Includes short-form, long-form and narrative content.
Use of Data and AI Creativity driven by the strategic application of data, machine learning, or artificial intelligence to inform, personalize, or execute a campaign. Recognizes technical and strategic creative breakthroughs.
Use of PR & Earned Media For campaigns specifically designed to generate massive organic buzz, media coverage, and public discussion, such as, stunts; viral moments; planned news-jacking.
By Channel
Digital & Social For campaigns that leverage social platforms, influencers, digital communities, and all forms of interactive digital media around sport.
Integrated Brand Experience Work that successfully uses multiple platforms—both online and offline—in a cohesive, single campaign to deliver a complete brand experience.
Media & Broadcast A broad category for the creative use of broadcast, television, digital media, ad placement, and live-streaming/OTT platforms to integrate a brand's message into sports coverage.
Print, Poster & Outdoor Print or Outdoor Campaigns that capture the spirit and emotion of all elements of sport, using standard award show naming conventions. JPEGs of the work in-situ must be provided.
By Sport
Bat and Ball Creative work that specifically centers leagues, athletes and personalities from the world of Bat and Ball. Cricket to Baseball, Softball to Table Tennis, Tennis to Pickleball to Padel and La Crosse to Jai Ala.
Esports & Gaming Advertising work within Esports or Gaming ecosystems.
Football Codes Creative work that specifically centers leagues, athletes and personalities from the world of Football. from Soccer to Rugby Union, American Football to Rugby League, from Australian Rules Football to Gaelic Football.
Game of Chance Creative work that demonstrates the very best in legal sports betting across all media platforms.
Hand-to-Hand Creative work that specifically centers leagues, athletes and personalities from the world of professional combat sports, from Boxing and Wrestling to Martial Arts and MMA.
Motorsports Creativity built for speed. Creative work that specifically centers leagues, athletes and personalities from the world of F1, NASCAR, MotoGP, Rally Racing, IndyCar, Drag Racing, Touring Car, Superbike, Nautical Rowing, Monster Truck and Snowmobile racing.
One For All Creativity built around individual endeavor, even whilst on a team. Creative work that specifically centers leagues, athletes and personalities from the world of Golf, Track and Field, Swimming, Cycling, Gymnastics, Skateboarding, and Surfing, Darts and much more.
TV & Cinema
Category Defined As: A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.
Client Sector Single and Series Sub-Categories
Automotive & Mobility Includes Traditional Vehicles, EVs, Self-Driving Vehicles, Automotive Accessories and Services, Initiatives and Products
Beauty & Well-being Includes Cosmetics, Toiletries, Beauty Procedures and Services and First Aid Products
Beverages Alcoholic & Non-Alcoholic
Branded Content Has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Streaming Services, Live Events, Museums & Galleries, Festivals, TV, Radio, Theaters, Movies and Music
Fashion & Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Finance Includes Financial Institutions and Entities, Products and Services
Foods Includes Individual Food Items, Confections and Snacks and Culinary Practices. Does not include Retail or Fast Food Chains.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Health and Pharma products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Encompasses Weight Loss Programs, Hospitals, Clinics, Nursing Homes, Animal Health and Products or anything that requires a written prescription or a medical professional.
Political Includes Candidates, Elections, Political Advocacy and Governmental issues on the local, state, federal or national level
Retail Both online and offline commerce. Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Online Shops.
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & CSRs Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand
Tech Includes AI, AR, VR, Mobile Phones, Tablets, Computers and Gaming
Travel & Leisure Includes anything travel-related such as Hotels, Airlines and Booking Entities
Zeitgeist Creativity that captures a particular mood or contributes to the idea shaping popular culture or in the spirit of a particular time.
Specialisms Single and Series Sub-Categories
AI-Powered Narrative / Experience For films where AI is integral to how the story is delivered or evolves (personalized variants, dynamic storytelling, generative participation).
Best Use of Humor Using comedy to create a story that engages the consumer.
Copywriting Use of the copy in the overall execution.
Created With AI For films where AI materially contributed to production (image, edit, voice, sound, etc.), but the film is a finished output.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Innovative Use of TV & Cinema Must be entered as a Case Study
Performance/Casting Includes Animal Casting
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Use of Social Media How the brand integrates with social media platforms
Public Service/Charity/NGO Single and Series Sub-Categories
Not Eligible For A Grand LIA
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Tech Specs
In the sub-category Innovative Use of Radio a Case Study is required.
Series:
- Each title requires a separate upload.
- Do not upload the same piece of media more than once per entry. Any duplicate media will be deleted.
Minimum of 64kbps (mono) up to a maximum of 196kbps
File type: MP3 (stereo) with a compression ratio of 22:1
File size: 3 MB maximum
Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum