Ambient & Activation
Brands using relevant spaces through experiential design, activation and immersive consumer engagement.
Sub-Categories
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Direct Marketing – Consumer Products or Services targeting consumers directly.
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores, Educational Institutions, Tutorials, Online Classes and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Audio & Radio
Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can. This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals. Success is measured through brave ideation, meticulously crafted and executed without compromise. Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic and Non-Alcoholic
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Conceived & Produced by Station
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Using comedy to create a story that engages the consumer.
Innovative Use of Audio & Radio Must be entered as a Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Podcasts A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market Campaign Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Campaign Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Campaign Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising Campaign Creative work and experiences that happen in real time that allows a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign Includes Alcoholic and Non-Alcoholic
Branded Content Campaign has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Campaign Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand Campaign Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Conceived & Produced by Station Campaign
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Campaign Using comedy to create a story that engages the consumer.
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Podcasts Series A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Use of Social Media Campaign How the brand integrates with social media platforms
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Craft Single Sub-Categories (One Execution Only)
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Performance/Casting Includes Animal Casting
Script Writing The process of writing stories that enhance the dialogue, the plot or define characters to elevate a brand's positioning.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing The editing of existing or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Billboard
Must be large format. Placement must be outdoors. Includes Static and Interactive/Digital Billboards.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Billboard Must be entered as a Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance Companies and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Campaign Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Craft Single Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Campaign Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Branded Content
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative. Or it’s a TVC or video that runs on social media that has been extended to run longer than :30, :60, or :90.
However, regardless of the format, a consumer would not be expected to buy a ticket to, curl up in bed to read or Netflix and chill to a piece of Branded Content.
Single Sub-Categories (One Execution Only)
Audio Music, Radio, Audio Podcast or Sound
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or manipulated camera feed) in either a practical, useful or creative fashion. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Brand IP Includes Logos, Taglines, Copyrights, Design marks, etc. It is the legal rights that protect a companys' brand assets.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real Time Data and Data Visualization.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Documentary Long Form Any piece of content over 40 minutes.
Documentary Short Film Any piece of content under 40 minutes.
Experiential and Events Includes conferences or conventions to promote a brand or product.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Music Videos A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a brand or product.
Reality/Unscripted/Alternative Programming
Scripted Feature Film Any piece of content over 40 minutes.
Scripted Short Film Any piece of content under 40 minutes.
Sponsored Commercial An ad aired during a program that showcases a brand and features the story line and/or cast members from that program.
Use of Social Media How the brand integrates with social media platforms
Video Podcast Video content created specifically for a brand or product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Virtual Reality Digital experiences that use a screen device to replace a person's vision and provide an immersive or interactive experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Zeitgeist Creativity in the spirit, mood, culture or sub-culture of a particular time.
Series Sub-Categories (Multiple Executions)
Multi-Channel Storytelling Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social, games and print. This sub-category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series More than one episode that lives only online.
Reality/Unscripted/Alternative Programming Series
Branded Entertainment
The job of a traditional TVC, radio spot, print ad, billboard or digital banner is only to sell, sell, sell a product or service. Whereas, the job of Branded Entertainment is twofold. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Single Sub-Categories (One Execution Only)
Audio Music, Radio, Audio Podcast or Sound
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Brand IP Includes Logos, Taglines, Copyrights, Design marks, etc. It is the legal rights that protect a companys' brand assets.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Documentary Long Form Any piece of content over 40 minutes.
Documentary Short Film Any piece of content under 40 minutes.
Experiential and Events Includes conferences or conventions to promote a brand or product.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Music Videos A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.
Online Episodes and Specials
Reality/Unscripted/Alternative Programming
Scripted Feature Film Any piece of content over 40 minutes.
Scripted Short Film Any piece of content under 40 minutes.
Scripted TV Show
Use of Social Media How the brand integrates with social media platforms
Video Podcast Video content created specifically for a brand or product. Can be a single episode or a multi-episode series.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Series Sub-Categories (Multiple Executions)
Multi-Channel Storytelling Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social, games and print. This sub-category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Episodes and Specials Series More than one episode that lives only online.
Reality/Unscripted/Alternative Programming Series
Creative Strategy
CPG/FMCG Creative strategy for anything consumable.
All Other Creative strategy that does not neatly fit into any typical sector, but is in service of driving creativity for a product, service, experience or brand.
Partnership & Collaboration Joint efforts between brands, individuals, influencers or organizations leading to creative and disruptive strategies.
Real-Time Marketing Demonstrates thinking that allows a brand to creatively express itself in real time.
Use of Social Media Creative strategy that results in excellent use of social channels.
Cultural Insight Demonstrates a unique cultural perspective or insight that unlocks an original and impactful creative opportunity.
Creative Use of Data
Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.
Sub-Categories
Data Collection and Research Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data Integration The integration of multiple data streams that provide insights from planning through to brand strategy and the creative campaign.
Data-Led Creativity The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.
Creativity In B2B
Single Sub-Categories (One Execution Only)
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Direct Marketing The creative excellence of direct marketing (DM) to other businesses or business contacts. This includes any form of communication that is directed towards another business or business contact. The focus is on showcasing the highest level of creativity in direct marketing efforts.
Best Use of Earned Media Creative use of earned media to generate awareness in a B2B environment including PR, articles, events & stunts, SEO, blogging and social media.
Best Use of Employer Branding Recognizing the creative use of employer branding in showcasing the employee and candidate experience. Highlighting creativity in promoting and strengthening the employer brand.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Data The creative use of data to demonstrate B2B engagement. A focus on creative use of data in new and innovative ways to engage other businesses.
Digital Transformation Creative use of digital technologies, including websites, microsites, social media, artificial intelligence, and apps. Showcasing innovation in the use of digital tools and platforms to transform business operations and engage customers.
Education Creativity in using engaging and educational content, such as videos, reports, articles, blogs, and webinars, to build stronger brand relationships with customers.
Energy Includes all Energy Sources and Power Suppliers, Green Energy Solutions, EV Charging Stations, Decarbonization, Solar and ancillary products associated with energy.
Entertainment & Media Includes the B2B side of the entertainment and media businesses. For example, media company executions regarding campaigns towards advertisers.
Experiential, Conferences and Events Executions which engage with customers and in so doing make the brand both memorable and compelling, this can include content, experiential marketing, live events, mobile and apps, VR and AR, multi-screen and multi-channel experiences. Live events, interactive sales presentations and internal company events are part of this category.
Financial Services Includes Banks, Insurance Companies and Online Brokerage Firms.
Health & Pharma Recognizing B2B creativity in the healthcare and pharmaceutical industries. Includes Hospitals, Medical Devices, and Medications.
Information Technology & Equipment Includes IT companies and the use of computers to create, process, store, retrieve and exchange all types of data and information. Also includes work where different types of technology or equipment is used for companies to grow their businesses.
Manufacturing Includes all B2B communication from companies that manufacture products.
Storytelling and Content Compelling content with the aim of increasing business activation including but not limited to video, radio, audio, branded content, PR and outdoor.
Creativity In Media
Recognizes the inspiring use of Media with fresh and innovative communication strategy, planning and creative media execution, aimed at enhancing audience engagement with brands.
Judges will be looking for how media strategy, insights, planning, buying and optimization contributed to enhancing the execution, storytelling and effectiveness of a campaign.
By Sector
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Consumer Packaged Goods/FMCG For anything consumable
Entertainment & Media Includes Streaming Services, Conferences/Conventions, Live Events, Museums & Galleries, Festivals, Theatres, Zoos, Lotteries, Movies, Magazines, Newspapers, TV Stations and Radio Stations
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional
Non-Profit (Not Eligible For A Grand LIA) No brand associations. Must be for NGOs, Charities or Government Bodies
Real Estate
Restaurant, Fast Food & Food Service
Retail & E-Commerce
Technology Includes Tech Equipment, Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
By Channel
Multi-Channel Media Use of more than one media type
Use of Ambient Media
Use of Audio Platforms
Use of Branded Entertainment & Content
Use of Digital, Social and Gaming Platforms
Use of Emerging Technology
Use of Events and Stunts
Use of Mobile
Use of Outdoor
Use of Performance Media
Use of Print
Use of Retail Media
Use of TV and Other Screens
By Cultural Reference
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creating Culture Work that through using cultural influence impacts consumer behavior and expectation leading to trust and a positive brand reputation.
Use of Data & Analytics How data, insights and analytics are used to identify trends, informing brands how to reach their target market/audience.
Use of Humor Using comedy to create a story that engages the consumer.
Creativity In PR
Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.
Work will be awarded based on Creative Ideas, Insights and Results.
Industry Sector Sub-Categories
Automotive Recognizes work in the automotive and transport sector, including car manufacturers, trade bodies or work that is aimed at consumers relating to transport and automotive services, initiatives, and products
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment Promotes Museums, Art Galleries, Theatres, Movies and TV/Cable/Online Programming
Fashion and Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Food and Beverage Includes individual food items, not retail or fast food restaurants
Health Care Services Promotes health/pharmaceutical products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Prescription Medications, Doctors, Hospitals, Clinics and Nursing Homes.
Public Sector Federal, State, Governmental and Institutional
Retail Promotes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Technology Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Hotels and Cruises
PR Specialisms-Craft Sub-Categories
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Brand PR
Corporate Communications
Corporate Purpose/Social Responsibility Must be have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Crisis Management A campaign to manage and protect the reputation of a brand, organization, or person impacted or threatened by crisis
Public and Political Affairs Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
Situational & Culture/Context Sub-Categories
Best Global Market Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Best Local/Regional/National Market Campaigns that use specific culture and behavior insights geared to one specific market place or a particular country
Best Product Launch A planned effort to bring a new product to market or re-launch an existing product
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation
PR Technique/Tactics Sub-Categories
Best Use of Content Marketing
Best Use of Events and Stunts Includes the promotion of Conferences/Conventions and Music Festivals where the PR strategy is used to increase brand awareness and achieve business objectives for the client.
Best Use of Social Media Campaigns designed specifically for social media platforms (which must be named) focused on the brands target audience.
Best Use of Sponsorship This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
Best Use of Strategic Partnership
Influencer Marketing Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Media Relations Best use of earned media
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Design
Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.
Single Sub-Categories (One Execution Only)
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Brand/Corporate ID Includes Business Cards, Invitations, Calendars and Stationery
Branded Content The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues Includes Annual Reports
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Client Promotion Promotes the Client only
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Direct Marketing – B2B Communications aimed at receiving a direct response from other professionals. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.
Direct Marketing – Consumer Communications aimed at receiving a direct response from day to day consumers. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.
Displays & Installations Can be Permanent or Temporary designs that are executed in public places while communicating a brand and/or enhancing a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Editorial Design Specializes in the design layout and type of any publication, such as, books, newspapers, pamphlets, magazines, etc.
Experiential Design Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Innovative Use of Design Must be entered as a Video Case Study
Interactive Installations The use of digital technology to create or enhance interactive or immersive artistic experiences.
Limited/Special Editions Available in limited quantities, sometimes numbered. Generally in the marketplace for a limited time.
Logos
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Not-for-Profit Organizations such as camps, schools, that's primary focus is to serve the public.
Point-of-Sale Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design The process of ideating, designing and creating products that meet the needs and requirements of consumers. They must be functional and solve a problem.
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Rebrand An evolved design that has reinvented or moved forward a brand to meet changing customer needs. Provide previous brand identity for reference.
Retail Space Design for retail spaces including Pop-up Stores and Shop Windows
Self-Promotion Promotes the Entrant only
Signage
Spatial Design Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design & SDG Design that takes special consideration of the product as it relates to the impact on the environment, community or society
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Brochures/Catalogues Campaign
Direct Marketing – B2B Campaign Promotional Pieces
Direct Marketing – Consumer Campaign Promotional Pieces
Poster Campaign
Craft Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Motion Graphics - Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Campaign Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Digital
Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites
Sub-Categories
Apps
Augmented Reality The integration of digital information with the real world environment in real time
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Banners
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Digital
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Microsites
Mobile Advertising Targets customers through mobile devices
Personal/Gift Items Includes Toys & Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Self-Promotion Promotes the Entrant Only
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems AR, VR and AI
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel & Tourism Includes Airlines, Hotels and Cruises
UI - User Interface & Navigation The user's interactive journey
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
UX - User Experience Designs focused on the behavioral or emotional response
Viral
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Weird Wonderful Work
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Craft Sub-Categories
Animation/Motion Graphics Includes Animation, Holograms and Motion Graphics
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Image Design Includes Artwork, Image Manipulation and Photography
Music & Sound Design Includes Music, Brand Partnerships and Sonic Branding
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Direct
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Digital Communications that require a direct response including email and newsletters, websites and mobile, banners and pop-ups, gaming, apps and direct messaging.
Experiential and Events Stunts and events focused on getting a direct response in an experiential setting. Built around public events or social gatherings with the brand at the center and the focus on connecting with the target audience. Can be in person events, virtual events or a combination of the two. Includes pop-ups, trade booths, takeovers and specifically constructed installations in public spaces and shopping centers.
Film and Video May contain Targeted Video (on location or online) VOD, TV and Cinema advertising. This includes work done for lobbies, amusement venues, events, planes or presentations.
Good and Purpose Including NGOs and SDGs this category is focused on targeted communications that address the pressing issues that our world faces today.
Innovation Must demonstrate new ways to engage with the target audience, using new and innovative ideas and techniques.
Integrated Must contain at least three channels across multi-platforms.
Loyalty Programs Direct campaigns that are aimed at establishing a relationship to encourage customer loyalty, be it existing customers or new customers.
Out of Home - Instore and Transit Advertisements that are targeting a specific audience, includes billboards, subways, taxis, bus shelters, airports, railway stations and in store point of sale, shelf advertising and in store posters.
Use of Social Media Direct Campaigns designed specifically for social media platforms (which must be named) focused on the brand's target audience.
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Motion Graphics - Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Evolution
Work that makes you rethink how things can be done. Work that points to new ways forward, ideas that move away from the status quo and breaks new barriers.
It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on advertising but rather creative solutions.
The AI specific sub-categories are designed to showcase the transformative power of AI in enhancing products and services, enriching human-AI interactions, and providing personalized experiences. It seeks to highlight AI's role, showcasing projects that leverage AI to elevate the quality, efficiency, and personal relevance of products and services.
Sub-Categories
AI-Enabled Health & Wellness Emphasizing AI's contributions to health and wellness, from enhancing medical diagnostics to creating solutions for personal well-being.
Best Use of Real-Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Brand Action Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creative Use of Media Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
CSR, DEI, Non-Profit, SDG Virtual experiences created to activate movements for change in behavior, practices or policies. Includes Corporate Social Responsibility, Diversity/Equity/Inclusion, Sustainable Development Goals, Fundraising, NGOs, Charities and Public Service sectors.
Experiential/Live Events Live experiences that allow people to interact and engage with a product, service or brand
Product Innovation Stand alone products that are innovative in their class.
Technology Development Use of a new technology that enhances the way a consumer would interact with either a brand, product or a service. The jury is looking for work that utilizes technology in either an informative or practical way.
Use of Social Media Work that utilizes Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers or complete platform manipulation.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Health & Wellness
Creative excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. Health and Wellness campaigns make a case for society to do more to take care of itself.
This includes inspirational ideas and approaches to non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.
Single Sub-Categories (One Execution Only)
AI-Enabled Health & Wellness Emphasizing AI's contributions to health and wellness, from enhancing diagnostics to creating solutions for personal well-being.
Animal Health
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Devices and Diagnostics Includes any instrument, apparatus or other related product that the consumer can purchase without a doctor's prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services Includes Educational Institutions, Tutorials and Online Classes
Environmental Health
Fitness Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a single episode.
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Tech and Personal Devices Includes Wearables, Apps, Digital Products such as FitBit and Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media How the brand integrates with social media platforms
Campaign Sub-Categories (Multiple Executions in the same medium or can be multi-platform/channel)
AI-Enabled Health & Wellness Campaign Emphasizing AI's contributions to health and wellness, from enhancing diagnostics to creating solutions for personal well-being.
Animal Health Campaign
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Devices and Diagnostics Campaign Includes any instrument, apparatus or other related product that the consumer can purchase without a doctor's prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services Campaign Includes Educational Institutions, Tutorials and Online Classes
Environmental Health Campaign
Fitness Campaign Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions Campaign Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies Campaign Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Campaign Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter Campaign Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast Series Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a multi-episode series.
Product Design Campaign Products that are already in the marketplace
Tech and Personal Devices Campaign Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media Campaign How the brand integrates with social media platforms
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Health & Wellness-Craft
Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products and services, focused on the promotion of progressive and/or healthy living.
In the Craft categories work across all media will be accepted.
Craft Single Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
UI - User Interface & Navigation The user's interactive journey
UX - User Experience Designs focused on the behavioral or emotional response
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing The editing of existing or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Production & Post-Production Single Sub-Categories (One Execution Only)
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Integration
An idea is only integrated if it impacts society and integrates itself into culture. It evolves based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.
Sub-Categories
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Direct Marketing Marketing and Advertising focused on receiving a direct response from the clear target audience, with a call to action and defined results.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations.
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Music & Sound
Single categories awarding creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Single Sub-Categories (One Execution Only)
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing The editing of existing and/or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Music Video
A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.
Single Sub-Categories (One Execution Only)
AI This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
Animation Includes Cel Animation, AI, CG and Motion Graphics
Best Music Video Celebrates all of the production values and executions of craft using some or all of the sub-categories in this competition.
Choreography The art or practice of designing sequences of movements of physical bodies, or their depictions, in which motion or form or both are used.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Non-Traditional
For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way. Submissions can come from any section of the industry: Direct, Film, Ambient, amongst others; created to honor brand communication that doesn't fit neatly into traditional categories. Category defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its execution.
Sub-Categories
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Financial Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Direct Marketing Marketing and Advertising focused on receiving a direct response from the clear target audience, with a call to action and defined results.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Experiential Focuses on the positive brand perception created by the quality of the consumer experience.
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Guerrilla Marketing
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Interactive Installations The use of digital technology to create or enhance interactive or immersive experiences.
Live Events - Beyond Advertising Best Use of Event
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys and Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Online Film
A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Using comedy to create a story that engages the consumer.
Innovative Use of Online Film Must be entered as a Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic Campaign
Beverages - Non-Alcoholic Campaign
Branded Content Campaign has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Campaign Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Campaign Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Campaign Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Campaign Using comedy to create a story that engages the consumer.
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Campaign Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society
Tagline/Endline Campaign Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Use of Social Media Campaign How the brand integrates with social media platforms
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Package Design
Recognizing the very best and most innovative, exceptionally crafted and beautifully executed packaging design from around the globe.
Submissions can be either a single execution or a product line for the same brand.
Sub-Categories
Beers
Best Global Market Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Work that uses specific culture and behavior insights geared to a specific Region or Country
Beverages - Non-Alcoholic includes Dairy beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Cosmetics & Toiletries Includes Beauty Procedures/Services and First Aid Products
Electronics & Tech Equipment
Entertainment
Fashion Includes Apparel, Shoes, Belts, Jewelry and Handbags
Foods Includes Confections, Snacks, Eggs and Dairy Products
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products and Appliances
Liquors & Wines
Limited/Special Editions Available in limited quantities, sometimes numbered. Generally in the marketplace for a limited time.
Personal/Gift Items Includes Toys and Games
Product Launch Must be newly launched into the marketplace.
Promotional Packaging Includes Shopping Bags, Gift Boxes and Promotional Items
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Rebrand An evolved design that has reinvented or moved forward a brand to meet changing customer needs. Provide previous brand identity for reference.
Retailer Packaging Any product promoting a Retail Label/Brand
Structural Packaging Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging & SDG Packaging that takes special consideration of the product as it relates to the impact on the environment, community or society.
Craft Sub-Categories
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Graphic Design The process of creating visually appealing materials to promote a product service or brand.
lllustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Pharma & Medical
Creative excellence in the pharmaceutical and medical industry where the focus is on conditions and diseases that require prescription medications and a doctor’s recommendation as treatment will be recognized by this jury.
Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.
These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.
Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma & Medical competition based on the criteria above.
Social Responsibility/Awareness Sub-Categories These categories are for clients that are NGOs, Non-Profit Foundations, etc. Any work submitted here, may not be entered into other sub-categories under Pharma & Medical.
Social Responsibility/Awareness (One Execution Only) Includes work that raises awareness for organ donation, research, etc.
Social Responsibility/Awareness Campaign (Multiple Executions) Includes work that raises awareness for organ donation, research, etc.
Single Branded Sub-Categories (One Execution Only) Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)
AI-Enabled Pharma & Medical Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Prescription treatments for pets/animals.
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Patient Engagement
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media How the brand integrates with social media platforms
Single Unbranded Sub-Categories (One Execution Only) Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients.
AI-Enabled Pharma & Medical Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Prescription treatments for pets/animals.
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Patient Engagement
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media How the brand integrates with social media platforms
Campaign Branded Sub-Categories (Multiple Executions)
AI-Enabled Pharma & Medical Campaign Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Campaign Prescription treatments for pets/animals.
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Patient Engagement Campaign
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign Products that are already in the marketplace
Use of Social Media Campaign How the brand integrates with social media platforms
Campaign Unbranded Sub-Categories (Multiple Executions)
AI-Enabled Pharma & Medical Campaign Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Campaign Prescription treatments for pets/animals.
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Patient Engagement Campaign
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign Products that are already in the marketplace
Use of Social Media Campaign How the brand integrates with social media platforms
Pharma & Medical-Craft
Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.
In the Craft categories work across all media will be accepted.
These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.
Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma & Medical competition based on the criteria above.
Craft Single Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
UI - User Interface & Navigation The user's interactive journey
UX - User Experience Designs focused on the behavioral or emotional response
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing The editing of existing and/or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Production & Post-Production Single Sub-Categories (One Execution Only)
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Poster
Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Posters Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Campaign Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Craft Single Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Campaign Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Work formatted and released for printed publications, such as magazines and newspapers or Direct Marketing such as Annual Reports or Brochures.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages Campaign Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Education Campaign Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Craft Single Sub-Categories (One Execution Only)
Art Direction The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Craft Campaign Sub-Categories (Multiple Executions)
Art Direction Campaign The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design Campaign Use of color, images, type and overall layout to create visuals that will appeal to the consumer.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Production & Post-Production
Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub-category.
Single Sub-Categories (One Execution Only)
2D Animation Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
New Director A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Campaign Sub-Categories (Multiple Executions)
2D Animation Campaign Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI Campaign This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation Campaign Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography Campaign The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept. Must be for the same Client.
Direction Campaign The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision. Must be for the same Client by the same Director.
Editing Campaign Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film. Must be for the same Client.
New Director Body of Work Campaign A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting Campaign Includes Animal Casting
Production Design Campaign The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Campaign Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Campaign Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects Campaign The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. Must be for the same Client.
Transformative Business Impact
Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
Work will be awarded based on the Creative Solution, Business Impact, Key Insights and Problem Definition.
Sub-Categories
Brand Manifestations Where brand ideas lead to change in the customer or employee experience.
Brand Purpose The application of a brands socially driven purpose that connects with customers and resonates via culture and society. This includes SDG executions that are brand linked.
Community Experience Includes exhibitions and events that through creative engagement change the way people interact with the issue.
Creative Operational Transformation Creative Ideas and strategy that have transformed how the business operates.
Customer Experience Creative ideas that have transformed the customer experience of the business.
Data and Analytics Work that through customer insight and targeting allows businesses to reach new markets and more relevant engagement.
Emerging Technology The use of emerging technology to transform a brand business and how it interacts with its customers. Includes AI, Data, Voice Assistance, etc.
Government Ideas that are government led that transform government operations or interaction with the community.
New Customer Relationships A new approach to how technology, creates relationships with customers, based on direct to customer interaction and subscriptions.
Product Design A new or evolved product design that has reinvented or moved forward a brand to meet evolving customer needs.
Service Experience A new or reimagined service, launched by an existing brand, that enhances and reinvents the customers interaction with that brand.
Technology Transformation Internal technology transformation, that changes the way business operates to the benefit of staff, distributors, consumers and regulators.
TV & Cinema
A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.
Single Sub-Categories (One Execution Only)
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Confection/Snacks and Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Using comedy to create a story that engages the consumer.
Innovative Use of TV & Cinema Must be entered as a Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Includes Toys & Games
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (Multiple Executions)
Automotive Campaign Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic Campaign
Beverages - Non-Alcoholic Campaign
Branded Content Campaign Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Campaign Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Campaign Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility Campaign Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign Includes Confection/Snacks and Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Campaign Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Campaign Using comedy to create a story that engages the consumer.
Media Campaign Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Campaign Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Campaign Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline Campaign Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Campaign Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign Includes Airlines, Hotels and Cruises
Utilities Campaign Includes Gas, Electric and Telephone Companies
Zeitgeist Campaign Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Use of Social Media & Influencers
Ideas created by companies or individuals that are communicated through a social media platform or leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.
Sub-Categories
Automotive Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Includes Insurance and Online Brokerage Companies
Beauty & Well-being Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Includes Alcoholic and Non-Alcoholic Beverage Products
Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention.
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
DIY Includes Home Improvements and Crafts
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor Using comedy to create a story that engages the consumer.
Innovative Use of Social or Influencer
Lifestyle Includes Current Events and Pop Culture
Live Stream
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Sports Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Includes Airlines, Hotels and Cruises
Unboxing
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of X
Use of YouTube
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the Spirit, Mood, Culture or Subculture of a particular time
Craft Sub-Categories
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting Use of the copy in the overall execution.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Original Music Music with or without lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Sound Design The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Requirements
Media types accepted: MOV, MP4, JPEG
- Each title requires a separate upload.
- Do not upload the same piece of media more than once per entry. Any duplicate media will be deleted.
Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024 through
31st August 2025
- Any work created solely for the purpose of entering this competition is not eligible.
- In the case of a query by the Jury, the entrant will be required to provide evidence to prove eligibility of entry.
- All work submitted must be in the exact form it was broadcast, published or released with all logos, trademarks and copy marks intact. Work must not be altered for submission purposes.
- Do not include company names or individual creative credits on any media uploads. All judging is done without bias as to entering company, network, country, region or those that worked on the piece.
- Any entrant that requires LIA to change the media after it is approved and locked will be charged a USD $250.00 fee.
- Winning media will automatically be showcased on the LIA Winners site, with the exception of media that entrants have, at time of entry, informed LIA cannot be shown in a public forum.
When sending Physical Material:
- Do not affix or wrap forms around the entry material. All forms should be sent flat in an envelope.
- Entries sent in poster format must be on a mounted board. No board should be more than 600mm x 400mm (24 in x 16 in) in size, with a border of 25mm (1 in). The overall size of the board is inclusive of the border.
- If an entrant specifically requests the return of entry material, LIA will make every effort to comply. LIA indemnifies itself of any loss or damage to the original entry. The entrant assumes all costs for packing and shipping for the return of the work. These requests must be made via email to christina@liaawards.com, upon finalizing your entry.
- Case studies must clearly show the work in-situ, demonstrate the concept and show the key elements through which the core idea has been expressed.
- Must not exceed 3 minutes.
- Narration must be in English or have English subtitles.
- Do not list company names or individual creative credits.
- LIA will not allow media to be changed once judging commences.
- It is mandatory that the Case Studies use Royalty-Free music.
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum
JPEG Specs
Color Mode: RGB
File size: 6 MB maximum
Portrait Images: Approx. 2400 x 3000 pixels
Equivalent to 203mm x 254mm or 8in x 10in
Landscape Images: Approx. 3000 x 2400 pixels
Equivalent to 254mm x 203mm or 10in x 8in