It is the integrity and keen discerning eye and insight of the LIA judges that set the benchmark for creativity year after year. The jury members are themselves the world’s best industry practitioners, having won the high regard and admiration of their peers for their own body of work.
To cut through the thousands of entries to get to the metal, you need the best judges from diverse communities – not just meeting DEI standards but having true representation from across countries, regions, companies, networks, holding companies, independent companies and clients. No two jury members in each panel will be from the same company or network. It’s the world’s best work judged by the world’s best frontline practitioners with total objectivity.
No cursory glances or pre-judging off-site. Straight out of the gate, all the judges have enough time to sit and sift through every piece of work on-site in Las Vegas – from the initial “in and out” round right up to the final hierarchy decisions of awarding the Grands, Golds, Silvers, Bronzes and Finalists.
No Quotas For Jury Decisions
Is it a brilliant creative idea? Has it been flawlessly executed? Is it relevant to its context? These are the three most important questions that are asked in every jury room. Good is not good enough. Creativity is not sacrificed at the altar of meeting quotas. At the end, these top judges have to emerge from the room, knowing they have chosen the best work that they would gladly put their name to.
The Jury President along with their respective jury will discuss all the Gold winners to consider if any is worthy of the ultimate glory. Awarding a Grand LIA is not mandatory.
Judging is not some arcane art, shrouded in secrecy behind closed doors. We demystify the process by allowing press, creative excellence managers and even junior creatives from our Creative LIAisons program into the jury rooms to observe judging as it happens in real-time. Our jury room doors are open from Round One through the Statue Round.